DesignFest by COUCH
Das DesignFest presents design, creativity & lifestyle for a broad audience
Young, colorful, creative and fresh! The DesignFest comes after the stations in Cologne to the international furniture fair and Stuttgart, in the capital Berlin! The new festival for design, creativity and lifestyle makes a guest appearance at the Arena Berlin and convinces with more than 200 young labels and numerous workshops.
“With DesignFest, we want to reinvent the trade fair format!” says Jennifer Reaves, CEO of the international design fair blickfang and responsible for the new event experience. Reaves is both the impetus and creative mind behind the new concept: “Interest in good design and the beautiful things in life has increased in recent years. Today, even the younger crowd wants to surround themselves with unique and contemporary design. For this, the particularly creative among us even like to lend a hand themselves and create their own, very personal favorite pieces. In addition, we are experiencing an incredibly exciting time in the food industry and in the restaurant industry. Superfood is literally on everyone’s lips, and it’s also now firmly part of the everyday lives of trend-conscious consumers, along with design, DIY and lifestyle.”
Reaves designed DesignFest for precisely this generation. Only here around 200 young but also international favorite brands from interior, fashion, beauty and food come together and make the Arena Berlin the largest concept store with festival character for hip products.
Well-known interior bloggers such as Holly Becker and Miriam Jacks will be on hand to answer questions and show their own personal new discoveries at their own trend shows. On the many action areas visitors celebrate their creativity and take part in workshops of the biggest DIY stars – flower arranging and handlettering are on the program as well as interior workshops and sessions on homemade beauty products. With delicious snacks, new street food trends, delicious coffee or cool drinks, the DesignFest then invites you to relax in a series of playful themed lounges. All according to the motto: Only those who were there really experienced it!
“Working at DesignFest inspires me,” says Reaves. “Every day I meet people who share our vision of creating a new event experience for a modern and young audience! These pioneers are leading by example and proving to us that it’s time to just do everything differently!”
DesignFest is a joint project between the international design fair blickfang and the publishing house Gruner&Jahr.