THE CLASS CONFERENCE 2019
BLENDED LIVING
It is impossible to ignore the changing role of cities and pivotal importance of universities and knowledge institutions. Urban living increasingly is characterized by transience and inclination to constant change. Human capital and talent attraction are the driving force behind urban advancement in a competitive order of global cities. The fast changes in modern society are turning our lives in a permanent stage of becoming, and increasingly blurring the environment around us.
At The Class of 2020, we have been investigating the future of urban living, working and learning for a footloose generation of international talent. The recognition of the co-revolution being a natural progression for the student living sector inspires us to explore all the blends young people encounter in their living experience. While physical realities meet virtual spaces; the European market is witnessing both an institutionalization and a blurring of PBSA as asset class, embracing innovative lifestyle specific and hospitality-driven living products. The urban campus is the ultimate mash-up of higher education and novel ways of working and living together. Digitalization is disrupting our perception and experience of space, and creates learning ecosystems beyond proximity.